Napoleon Perdis
Napoleon Perdis launched the Colour Cult Crème Lipstick Range with the goal of driving brand awareness, educating consumers about the collection’s 18 vibrant shades, and boosting product purchases. The campaign emphasized the brand’s values of empowerment, individuality, and self-expression, positioning the lipstick as a must-have beauty essential.
In collaboration with Scope Social, the campaign leveraged Instagram and TikTok to deliver authentic content through 5 influencers. Each influencer showcased the versatility of the lipsticks, from everyday glam to professional looks, while resonating with their unique audiences. The campaign focused on highlighting the lipstick’s bold colors, smooth application, and long-lasting wear.
Results and Impact:
Creators booked: 5x
Total Content Created: 4x Instagram Reels and 1x TikTok Video.
Average Cost Per Engagement (CPE): $0.70.
Total Reach: 86,432.
Total Engagement Rate: 3.9%.
Key Takeaways:
Influencer Partnerships: The campaign leveraged a carefully selected group of influencers, each with a strong connection to their audience. Their authentic content and relatable messaging helped foster community engagement and brand advocacy.
Engagement Metrics: The CPE of $0.70 demonstrated the campaign's effectiveness at engaging audiences in a cost-efficient manner, while the overall 3.9% engagement rate showed strong audience participation.
Brand Advocacy: The campaign succeeded in not just raising awareness but also building a loyal community of fans who expressed excitement about the Colour Cult Crème Lipstick Range.
The Colour Cult Crème Lipstick Range campaign for Napoleon Perdis successfully achieved its objective of generating awareness and driving engagement through influencer partnerships and authentic content. The campaign effectively communicated the brand's core message of empowerment and individuality, positioning the product as a beauty essential that resonates with diverse consumer needs.
