Klorane

Klorane embarked on a captivating campaign to elevate brand awareness for their Quinine Shampoo and Conditioner while cultivating a thriving community of loyal customers. This multi-faceted initiative aimed to boost brand visibility, spark discussions, and ultimately increase purchase frequency.

The campaign flourished with the creation of genuine, captivating, and informative content. This content served as fertile ground, showcasing the wonders of Klorane's Quinine products to each content creator's unique audience. Special emphasis was placed on the products' natural ingredients and their effectiveness in promoting thicker, stronger, and healthier-looking hair.

The Klorane campaign exceeded all expectations, garnering a staggering 1M views, a testament to its success. Influencer partnerships proved invaluable, with their engaging content playing a vital role in nurturing audience participation and driving customer acquisition.

Results and Impact:

• Creators booked: 9x

• Content posted: 5x IG Reels and 4x TikTok Videos

• Reach: Over 134,000 on IG and 90,000 on TikTok, reaching potential customers

• Over 6,000 unique engagements through comments, likes, and clicks to the brand’s landing page and social media.

In summary, the campaign successfully fostered a thriving community of loyal brand advocates. Engaging content resonated with audiences, and strategic partnerships with key influencers amplified positive discussions and brand support.

The Klorane Quinine Shampoo and Conditioner Campaign stands as a testament to the power of strategic planning, captivating content, and influencer partnerships. It has laid the groundwork for continued brand growth and a flourishing future for Klorane in the hair care market.