Pampelle
Pampelle aimed to increase awareness of its unique ruby-red grapefruit aperitif, positioning it as a refreshing alternative to traditional aperitifs like Aperol. The campaign focused on showcasing Pampelle’s low-sugar, complex, and refreshing flavor, aligned with the brand’s French heritage. Through the messaging of “Bored of Orange” and “Go Spritz Yourself,” the goal was to engage consumers looking for something new, elevating social moments with a touch of French luxury.
In collaboration with Scope Social, Pampelle engaged 3 influencers to create authentic, lifestyle-driven content. Each influencer showcased the versatility of Pampelle through spritz recipes and moments of enjoyment, highlighting the aperitif as a sophisticated yet accessible drink for social gatherings. The campaign’s messaging emphasised low sugar, refreshing taste, and French elegance, with influencers integrating Pampelle into their everyday social occasions, from casual gatherings to celebratory moments.
Results and Impact:
Creators booked: 3 influencers
Content created: 1x Instagram Reel, 2x Instagram Carousel Post, and 3x Instagram Stories
Total Reach: 20,000+
Through engaging content and organic storytelling, influencers successfully positioned Pampelle as a premium and unique drink option, fostering a loyal and excited audience. Their content not only elevated Pampelle’s presence but also communicated the brand’s French heritage and refreshing alternative positioning.
The Pampelle Aperitif Campaign effectively raised brand awareness and engagement by leveraging influencer content that highlighted the brand’s unique ruby-red grapefruit flavour and French luxury. The campaign achieved its objective of positioning Pampelle as a premium, refreshing alternative to Aperol while showcasing its versatility in social settings. Through engaging content and strategic partnerships, the campaign set a strong foundation for continued brand growth and a loyal customer base.
