Rochway

The Rochway Beauty Sleep campaign marked the introduction of Rochway's Beauty Sleep product at Woolworths, aiming to engage consumers and highlight its benefits.

Collaborating with influencers from diverse niches such as mothers, nutritionists, and lifestyle enthusiasts, the campaign utilised a mix of in-store and online content to showcase Beauty Sleep's advantages and raise awareness of its availability at Woolworths. An exclusive discount further boosted sales and engagement.

The campaign surpassed expectations, reaching over 88,000 consumers through 15 micro influencers. Amplified by influencer and customer testimonials, it generated positive word-of-mouth and social media buzz.

Results:

• 15 influencers involved, representing diverse age demographics and niches

• Content: 10 Instagram posts, 7 TikTok videos, 26 stories

• Cost per Engagement (CPE): $0.17

• Engagement rate: 3.8%

• Reach: Over 88,000 potential customers

• Over 39,000 unique engagements, including comments, likes, and clicks to the brand's pages.

In summary, the Rochway Beauty Sleep campaign successfully celebrated the product's launch at Woolworths, boosted sales, and increased awareness. Partnering with influencers from various niches reflected Rochway's commitment to inclusivity, laying a strong foundation for future growth.