Henry Blooms

The Henry Blooms Multi Fibre campaign aimed to promote the product's 50% discount at Coles from 28th June to 4th July, emphasising its delicious taste and digestive health benefits.

Two exciting elements drove engagement - the 14-DAY Yummy & Healthy Meal Plan, offering free delicious and nutritious recipes on henryblooms.com.au, and the #Win500YummyChallenge, where followers created recipe videos using the Multi Fibre product, with a chance to win a $500 Coles gift card.

To effectively reach the target audience, the campaign leveraged 11 influencers from various niches, including nutritionists, dietitians, and health and wellness creators. Our wonderful talent created unique recipes incorporating the Henry Blooms fibre product and promoting the #win500yummy challenge across TikTok, Instagram posts, and Stories.

Results and Impact:

• Creators booked: 11x 

• Content posted: 11x videos across TikTok & Instagram, 23x stories. 

• Total-Content Produced: 60x unique assets for the brand’s organic social use

• Reach: over 209,573 potential customers 

• Over 6,000 unique engagements through comments, likes and unique clicks to the brand’s landing page and social.

The Henry Blooms influencer campaign achieved its goals of creating awareness and engagement while promoting the Multi Fibre product.

The strategic use of experts in their various niches ensured that the campaign resonated with a diverse audience, allowing Henry Blooms to solidify its position as a trusted brand in the natural herbs and supplements market.