5 reasons why you should consider outsourcing your influencer marketing campaigns in 2023

If you're looking to take your business to the next level on social media, influencer marketing is a must-have strategy. However, it can be a time-consuming and resource-draining task for most businesses. Here are five reasons why you should consider outsourcing your influencer marketing campaigns in 2023:

Time is money
Running influencer campaigns requires a lot of work, from sourcing talent and negotiating rates to outlining campaign objectives and ensuring timely deliverables. Add campaign reporting to the mix, and it becomes a full-time job in itself. Outsourcing your influencer marketing to Scope Social allows you to focus on the bigger picture while we handle the logistics of setting up your next campaign for success.

Save on overheads
Employing an in-house influencer coordinator can be costly, especially during economically uncertain times. Outsourcing your advertising campaigns to us can save you a lot of money. For example, you can execute an influencer campaign for around $5k, whereas having an influencer coordinator in-house would cost an average of $65,000-$100,000 per annum, not including super.

Strategy for success
Finding the right influencer for your campaign is just the first step. Knowing how to organise content that generates ROI and which channels to use is equally important. At Scope Social, we specialise in creating comprehensive influencer marketing strategies tailored to your specific goals and targets. Our strategies include clear deliverables, creative ideation, brand guidelines, visual mood boards, references and more. We handle the agreements and payments so you don’t have to. Plus, we keep our fingers on the pulse of ever-evolving social media networks, so you’re getting maximum reach and engagement.

Campaign reporting
Analysing the metrics and data from influencer campaigns is essential for refining your marketing strategy and improving results with each iteration. However, following up and tracking metrics can be time-consuming. That's why outsourcing your influencer marketing to Scope Social can be hugely beneficial. We include campaign reporting in our package, so you can learn from your data and improve your influencer marketing strategy without any hassle.

Creator relationships
Our vast experience and extensive network in the influencer marketing industry allow us to offer our clients access to influencers across a broad range of fields, from Olympians and TV stars to musicians, NRL players, and business experts. With Scope Social, you don't have to worry about the time-consuming task of searching for and contacting influencers yourself. We take care of everything, so you can focus on what matters most - your business.

At Scope Social, we're committed to helping you reach your social media objectives. Whether you're a startup, an established brand, or a leading marketing agency, we believe in building strong relationships with our partners without any lock-in retainers or unsustainable project fees. If you're an agency, we also provide white labelling options on a project-by-project basis.

Book a discovery call with our creative team and let's bring your social media goals into focus in 2023.